Meet the Team
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Inventor. Entrepreneur. Visionary Behind SmartSafe.
Tarkan Bastiyali is the co-founder of SmartSafe, bringing a bold vision to life: to make personal and home safety smarter, faster, and more accessible.
A New York-based entrepreneur with a proven track record in innovation, Tarkan has secured multiple U.S. and international patents in the fields of safety, hardware design, and smart systems. His work has been recognized with patent approvals in the United States, China, India, and Germany, with filings underway in more than 20 additional countries worldwide.
Tarkan is also the founder of Bastiyali Inventions, a platform showcasing patented, future-facing products focused on human-centered innovation. With each invention, he blends sleek design with functional utility — creating tools that empower people to feel safe and stay in control.
SmartSafe is the culmination of that journey: a globally protected technology built to save lives and stop distractions before they turn into disasters.
Inventor. Entrepreneur. Visionary Behind SmartSafe.
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Design DirectorIt all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
With over three decades of experience at the intersection of automotive innovation, engineering, and product development, Tim Cook is the strategic force behind SmartSafe’s go-to-market strategy and safety-driven mission.
Before co-founding SmartSafe in 2024, Tim held leadership roles at some of the most respected names in the automotive industry — including General Motors, Magna International, and Textron. From pioneering exterior lighting design at GM to program management roles at Magna’s Autosystems division, Tim has consistently brought complex engineering products to market with precision, performance, and purpose.
Most recently, Tim served as Business Development Manager at CpK Interior Products, where he led growth initiatives for over 9 years, combining deep technical knowledge with customer-focused execution.
A mechanical engineering graduate of Durham College, Tim brings hands-on expertise in CAD/CAM systems, product release cycles, and OEM partnership development. Now, as co-founder of SmartSafe, he applies his passion for automotive safety, connected systems, and real-world impact to help create technology that prevents accidents before they happen.
Inventor. Entrepreneur. Visionary Behind SmartSafe.
At SmartSafe, we exist to a save live’s most precious moments — with technology that watches over you, so you can focus on living fully, fearlessly, and freely.
“We exist to prevent the accidents that never make the headlines — because they never happened”
— Tim Cook Co-Founder of Smart Safe
